Chris Brogan’s vision of a new media entity

May 25 2009, 4:33pm

Chris Brogan isn’t — and as far as I know has never been — a journalist. He’s a new-media marketing consultant and the founder of Podcamp (his bio is here). When I saw that he had written a blog post about what a “new media” company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, is very similar to what I see when I think about the future of the online media business — a business that takes advantage of what the online world allows, rather than treating it as an afterthought. Among other things, Chris says such an entity would realize that:

Stories are points in time [and] don’t end at publication.

Curators and editors rule, and creators aren’t necessarily on staff.

Media cannot stick to one form. Text, photos, video, music, audio, animation, etc.

Everything must be portable and mobile-ready.

Everything must have collaborative opportunities.

Advertising cannot be the primary method of revenue.

Be sure to read the whole thing. A good debate is already emerging in the comments.